Small Business Websites

Having a website helps drive business by immediately providing contact information and leaves a professional impression on potential customers. If a Google search for terms related to your business's services doesn't lead directly to you, other businesses with websites benefit. Learn about free tools available to setup a basic presence on the web, about how to drive traffic to your site and take online orders and payments, and enough about the entire process of setting up websites to feel comfortable approaching a high-end consulting firm.

Preparation: Google for terms that your customers would search for, look at your competitors' websites.

Week 1 - overall process, domain names
Week 2 - creating content, measuring traffic with Analytics (HW - read this)
Week 3 - driving traffic, meta tags, Adwords, email, email forwarders
Week 4 - PayPal integration, backups, Q & A

Cheat sheets